The AUX Recruitment film is a storyline film that we produced for Aux Home Services in Birmingham, Alabama.  The film is a great example of the way we use the power of story to build and promote a culture within an organization.  The idea of hiring for attitude and training for skill is an extremely valuable message for the company and we drive it home through interviews and success story examples.  It accomplishes a great deal in the way it solidifies the value of the brand’s mindset regarding what it takes to be a member of the AUX team –and it’s all weaved together in a tight-knit, engaging story.