IN THE GAME
Successful brands take the lead in their story through a content plan that celebrates who they are and what they are all about. However, before you can involve your customers in the party, you need to begin internally with a team celebration.
A celebration means participation and participation does not happen in rows where the brand story is pushed out to your team in one direction. It happens in circles— where you develop a plan to foster and facilitate group involvement, input, ideas, interaction, and support.
We make sure that we onboard the team and then develop that relationship through tools, programs, instruments and ideas related to team participation. It’s our specialty. We believe that participation onboarding is a continuous and critical process for every brand. It is the energy behind every successful story.
“Culture is about performance, and making people feel good about how they contribute to the whole.”
– Tracy Strekenbach
“There is no greater agony than bearing an untold story inside you.”
– Maya Angelou