CULTURE DEVELOPMENT MARKETING
In 2009, BSE began centering our work around a concept we called Culture Development Marketing©.
BSE President Kelly Keenan defines it in this way,
“Culture Development Marketing© is a strategy built around clarifying your brand story and then celebrating it in a way that solidifies and strengthens the culture of the organization through internal and external brand story participation. You gain this type of participation by educating your team and customers to become experts on the brand’s story. Through education of the company’s authentic brand story, value is recognized and those inside and outside the brand are inspired to be a part of that story. These inspired individuals become Brand Participators© and they are the payoff of Culture Development Marketing©. Brand Participators© should be the goal of every great company operating today.”
The good news is that today, CDM isn’t just a concept we created — it’s the fuel that drives today’s most successful brands and it’s only going to get BIGGER.
The even better news for you is that you’ve found us — because nobody does it better. CDM is the process we use to surround your brand with support and participation, to inspire people to be a part of something bigger than themselves.
If it sounds like we are talking about some seriously BIG results that will help your brand be far more successful– it’s because we are.
“I used to believe that culture was ‘soft,’ and had little bearing on our bottom line. What I believe today is that our culture has everything to do with our bottom line, now and into the future.”
– Vern Dosch, author, Wired Differently
“You don’t build a business, you build people – people build the business”