Family Oriented is a top attribute of this company.  We have used the #OneFamily storyline to promote the “Family First” Culture of Red Cap by illustrating how the ONE FAMILY CULTURE at Red Cap applies to the way that they treat their Home, Company, Customers, and Community – like family. This commercial shows the owner at home with his family for a typical Sunday dinner with his brothers and their families.  It captures a very real moment that allows people to see how Red Cap doesn’t just say “We are all about family.”  They live that story every day.