We are a team of innovators who passionately merge marketing and culture development to bring out the best in organizations. Our signature process uncovers the core components of the brand and clearly defines the story in a way that establishes consistency, builds confidence, and sparks contribution – inside and outside the organization.
Lauren is a Social Media specialist who has worked in advertising since her sophomore year at the University of South Florida where she earned her Bachelor of Arts in Marketing. Lauren is a Bradenton native and started out as an intern at BSE where upon graduating from USF, she quickly accelerated to a full-time position in the Social Media Department here at Brand Story Experts. She continued her education immediately earning certifications in Social and Community Mastery, Content Marketing, Conversion Funnel creation, Search Marketing, Email Marketing, Google Analytics and Data, Optimization and Paid Traffic Mastery. She is a non-stop learner and an enthusiastic leader who goes the extra mile for every client and every campaign. As a result of her dedication and commitment to her clients and her company, Lauren was promoted to BSE’s Social Media Manager in 2019 and continues to lead & grow the Social Media Department.
When Lauren isn’t in the office, you can find her around town, trying out new, local restaurants with her husband, Ashton. She loves spending time with loved ones and really cherishes quality time & conversation with others. She keeps busy with numerous home renovation projects and is very passionate about home design. Lauren is a valued member of the weekly BSE runners club and partakes in races with team members outside of work. Lastly, Lauren has a passion for her four-legged friends, Kylo & Ace. In addition to her two pups, she even fosters dogs-in-need through a local dog rescue in Bradenton.
Facebook Certified Media Planning Professional • Facebook Certified Media Buying Professional • Facebook Cerfiited Ads Product Developer 1 • Facebook Cerfiited Ads Product Developer 2 • Facebook Cerfiited Ads Product Developer 3 • Google Ads Fundamentals • Google Ads Search • Google Ads Mobile • Google Ads Display • Google Ads Video • YouTube • Content Ownership • YouTube Channel Growth • YouTube Asset Monetization • Programmatic Digital Certification • Programmatic Digital Advanced Certification • Copywriting Mastery • Analytics and Data Mastery • Social and Community • Mastery • Community Management Mastery • Optimization and testing Mastery • Paid Traffic • Mastery • Content Marketing Management • Conversion Funnel Mastery • Search Marketing • Mastery • Email Marketing Mastery • Pre-suasion Book • Brainfluence • Google Analytics
Kelly is a speaker, coach, and business owner who has been specializing in brand and culture development for over two decades. He is a graduate of Baldwin Wallace University who opened his first ad agency at the age of 24. Over the past two decades, Kelly has excelled as a marketing director, communications executive, innovation specialist, and agency owner.
In 2009, he identified, formalized and trademarked a Culture Development Marketing process that had been guiding his success in clarifying brand stories in a way that builds participation and creates a culture-building celebration of the brand’s story. The Culture Development Marketing process is powered by the 3-P principle™ as it involves the defining of the three core components of a story: Attitude, Drive, and Direction. The base of the 3-P Principle is simple: when you define these three areas in concert together, they transform in a way that allows you to validate trust and connect on every level. Your Attitude becomes Positive, your Drive becomes Powerful, and your Direction becomes Purposeful.
For 10 years the process of Culture Development Marketing has been the starting point in every brand relationship at Brand Story Experts and the foundation for the success of the company.
In 2018, Kelly partnered in the development of The All In App. The All In App is an internal communications app that works hand-in-hand in with Culture Development Marketing by creating a cohesive system for keeping teams informed while gamifying internal content creation.
SAMANTHA is the CFO and Marketing Mastermind here are Brand Story Experts. Born and raised on Long Island, NY, Samantha will always consider that home. Before moving to Sarasota, she lived in Daytona & Orlando for several years each. When starting her education, Samantha had an emphasis in business and accounting but soon figured crunching numbers all day was not for her, she missed human interaction. Samantha graduated from Florida State College and has spent the last decade in extensive master training in the fields of Leadership, Marketing, Digital Marketing, SEO, and Sales Development.
Samantha has a strong background in accounting, strategic planning, and media buying. Out of college, she worked for an accounting firm in NY. Once she moved to Florida she worked for Publix Supermarkets in their corporate office assisting the Southwest Region with Daily Operations. She went on to a career with Clear Channel Radio (now iHeartMedia) where she worked with both local clients as well as National Sales. She was recognized as a top Integrated Marketing Specialist during her time there. Samantha loves being a part of our clients’ success. To her, this is not just a job, it’s her life. The best part of her job is when our clients start to see the results of the plan. It’s rewarding for her to see that the foundation we are building together is contributing to their successes.
Outside of work, Samantha loves to cook. She absolutely loves to try out new recipes using only the freshest of ingredients! When it comes to TV, Samantha considers herself a Netflix junkie. Shows like Mad Men, Bloodline, Black List, House of Cards, Breaking Bad, and Better Call Saul are just some of her favorites. Three things Samantha wants to check off her bucket list are going to Hawaii, traveling to Italy, and running a bed and breakfast when she retires. If she could choose one superpower it would be to fly.
Chris is our Client Relationship Manager here at Brand Story Experts. Chris was born and raised in the Chicago suburbs then moved to sunny Southern California for 15 years prior to fulfilling his dream of becoming a Florida resident. He studied at Western Michigan University where he was a Quarterback for the football team, and obtained his Bachelor’s Degree in Communications and Media Studies from Concordia University Irvine, CA.
Chris is a go-getter and has thrived in the advertising and marketing world for his entire career. Proficient in Account Management, Data Analysis, and Strategic Planning, Chris has collaborated with a wide portfolio of large national brands/clients as well as a variety of media vendors to tactically ensure media campaigns reach mutual objectives. Chris has been a Senior Media Manager and a Senior Account Executive where he has worked diligently to ensure his clients’ needs are met and campaigns are performing. He has handled everything from media planning to analyzing client data as well as training media managers and administrative assistants in order to ensure success for his clients. His work ethic and determination to always get things done are evident in his day-to-day role here at Brand Story Experts.
Chris’ favorite part of his job is building relationships with both his coworkers and clients alike. The most rewarding feeling for him comes from creating a strategic marketing plan, executing it, and delivering awesome results. He compares his passion for his job to his passion for football – it’s similar to drawing up a play, scoring a touchdown, and celebrating the results. Outside of work, Chris is very active, enjoying anything on or near the water, especially fishing and enjoying the beautiful beaches here in Florida. An avid sports fan, you can find him cheering on college and NFL football during the fall but he also enjoys working out, jogging, and playing golf. His bucket list includes traveling to Germany, experiencing Christmas in New York City, and owning a boat.
Google Analytics • Google My Business • Google Ads Measurement • Google Ads Fundamentals • Google Ads Search • Google Ads Mobile • Google Ads Display • Google Ads Video
Hello, my name is Caren Jones.
I enjoy spicy food, science fiction, hammering out early 2000s bangers on my ukulele, and I can do an impressive Chewbacca impression.
I became interested in visual art through my love for illustration and was encouraged to explore graphic design as a career path. I graduated in May 2019 with my Bachelor of Fine Arts from the University of Florida’s competitive design program, emphasizing concept driven work and flexible design systems. I enjoy using illustration in my designs when it suits the project, but since studying the field, I’ve also gained a love and appreciation for typography, web design, and writing.
I have many creative interests, and I push myself to learn something new every day. This allows me to take on a challenging project with unfamiliar concepts and leverage research and communication to find the best solution.
Since graduating, I have been working as a Junior Designer at Brand Story Experts where I work with a fantastic multidisciplinary team to develop and uphold brand graphics and standards, create engaging print and web designs, and participate in training and brand culture involvement.
Emily is a Client Relationship Coordinator on our Client Relations Team. She received her Bachelor of Science in Marketing with an outside concentration in Spanish Language and then her Master of International Business from the University of Florida – Go Gators! Following her graduation, she moved to Spain to work as an au pair for a family of four just outside of Madrid. After working a few years back home in Bradenton, FL, she decided that her time in Spain wasn’t quite over. Emily moved back to Spain to work in Madrid as an English teacher for elementary school children. This was an amazing opportunity for her to travel around Spain and other parts of Europe while solidifying her Spanish communication skills. When she came home from Spain, she joined our BSE family!
Emily’s favorite part about working here is the amazing teams she has the opportunity to collaborate with daily. No one is siloed at our office! The open concept of the floor plan (no offices!) was strange when she first started, but now she wouldn’t have it any other way. She also loves participating in our weekly Runners Club. Our office is located right by the Bradenton Riverwalk, which is a picturesque spot to go for an evening run.
Emily was born in Atlanta, GA, but grew up here in beautiful Bradenton. She loves ALL things outdoors. The beach and her garden are her favorite places to exist, but any sunny spot outside will do! Food is more than nourishment for Emily — she looks forward to enjoying each meal and snack throughout the day. Pizza is her favorite, but Emily will also eat any dessert placed in front of her regardless of the time of day. After work and on the weekends, you can find her out in nature going for runs, reading, or enjoying the water on the boat (swimming whenever she has the opportunity). She is looking forward to continuing to grow her roots here where she is happiest with occasional trips back to Spain, of course!
Google Ads Video • Google Ads Mobile • Google Ads Fundamentals • Google Ads Display • Google Ads Search • Google Analytics • Programmatic Digital Certification
Ryan is our Director of Photography here at BSE. Ryan is originally from Buffalo, NY but has lived in Arizona, California, and currently Florida. Even though Ryan has studied Film and Communications, he considers his real education to be what he learned in his hands-on experience of working with talented professionals in the film industry in Buffalo and Los Angeles. Ryan began an independent film career in 2004 after traveling to Thailand to produce a film about backpacking following the Southeast Asia tsunami. In 2006, he moved to Los Angeles and shot reality television for NBC, ABC, CBS, DISNEY, MTV, VH-1, SPIKE, Discovery, Animal Planet, The National Geographic Channel, and has also worked as a DIT for AT&T and the 2008 Olympics to produce a new iPhone commercial.
His experience as a specialty camera operator landed him in an awesome field working as Key Aerial Assist Camera Rigger. This position held him responsible for managing cameras mounted on various fighter jets including the L-39, Sukoi 27, and Mig 29. Ryan has even shot an independent film in 2010 which garnered him many prestigious awards in the film community. Currently, Ryan also owns a wedding videography company called “The Cinematic Moment” which he has grown here in Florida and he has also had the opportunity of directing a film academy teaching kids grade 9-12 how to work with the camera and edit.
Ryan’s favorite part of his job is getting to travel often and learn about life through the lens of a camera. Outside of work Ryan enjoys building and crafting furniture out of reclaimed wood. Ryan would love to travel to Alaska and ride in a hot air balloon someday.
Kristen is one of our Social Media & Content Strategists here at BSE. Born and raised in Bradenton, FL, Kristen attended the University of South Florida in Tampa, FL, and graduated with her Bachelor of Science in Marketing with a concentration in Sports & Entertainment Management.
In the past, Kristen had completed several sports internships in marketing departments, including organizations such as IRONMAN and the Tampa Bay Lightning. This past experience has been an excellent transition into Kristen working on the Bradenton Marauders account, regularly scheduling social posts, and running ads during the baseball season. Kristen gained entertainment experience as a Promotions Assistant for three local radio stations. She has also worked in a marketing agency previously, laying the foundation for the home service knowledge she has today to assist more clients in their marketing efforts.
In her free time, Kristen can be found spending time with her husband, family, friends, and two pups. The Florida views never get old, no matter how many times you see them, so Kristen tries to spend as much time as she can out on Anna Maria Island or boating on the Manatee River. She also enjoys working out and participating in our BSE Runner’s Club weekly.
Katie is one of our Client Relationship Coordinators here at Brand Story Experts. An Ohio native, she moved to Lexington, KY in 2014 to become a student-athlete on the University of Kentucky gymnastics team, while earning her degree in Strategic Communication. During her time at the University of Kentucky, she interned in the athletic department under the Sports Information Director, was a member of the school’s leadership committee, and helped her team qualify to the NCAA Championship for the first time in school history.
Upon graduation, she moved to Lakewood Ranch, FL and joined our BSE team. Her favorite thing about her job is that each day brings something new and exciting as well as seeing the plans we create come to life and help each client celebrate their own unique story. One of her favorite memories during her time at BSE was throwing out the first pitch at a Pittsburgh Pirates Spring Training game!
In her free time, Katie enjoys spending time with her family and friends, traveling to new places, hanging out on the golf course, and cheering on her favorite Pittsburgh sports teams! A few items she would like to scratch off her bucket list include attending the Olympics, and ice skating at the Rockefeller Center during Christmas time.
Google Ads Video • Google Ads Mobile • Google Ads Fundamentals • Google Ads Display • Google Ads Search • Google Analytics • Programmatic Digital Certification
Megan is one of our Social Media & Content Strategists born and raised in Sarasota, FL. She graduated cum laude from Florida State University with a Bachelor of Science in Digital Media and Communications. In college, Megan was the Director of Creative Videography for a student-run editorial fashion magazine where she directed, shot, and edited behind-the-scenes videos from photoshoots. She also had the opportunity to write articles for the magazine and find advertisers. This fueled Megan to create her own freelance videography business, Megan Mitchell Productions, where she continued to create a network of local clientele, producing a variety of content, while maintaining a creative outlet. Megan also has a passion for animals and found herself volunteering multiple times a week at the local animal shelter while in school. She has recently fulfilled her dream of becoming a dog mom and adopted a Catahoula Leopard named Loki.
Megan’s favorite part of her job is the ever-evolving work environment, creating and maintaining relationships with clients, and seeing the results of everyone’s collaboration. Outside of the office, you can find Megan at the beach or near the water in general, with friends, adding a new plant to her collection, reading a book, or indulging in sushi. Although she is surrounded by media day-to-day, Megan doesn’t have a TV or even stream shows. Her favorite books are The Girl With The Dragon Tattoo series, The Silent Patient, and Educated. Megan loves to learn, regardless of the medium, she believes there is always something to gain from what you are doing.
Google Analytics For Beginners • Advanced Google Analytics • Youtube Content Ownership • Youtube Asset Monetization • Google Ad Display Certification • Google Ad Search Certification • Google Ads Video Certification • Google Analytics Individual Qualification • Community Management Specialist • Social Media Specialist • Email Marketing Specialist • Analytics & Data Specialist • Content Marketing Specialist • Customer Value Optimization Specialist • Direct-Response Copywriting Specialist
Shannon is one of our amazing Client Relationship Coordinators as well as our Team Trainer here at Brand Story Experts. She is a Bradenton native and received her Bachelor’s Degree from the University of South Florida in Marketing where she was named the Outstanding Marketing Graduate of her class. Shannon is the third in her family to graduate from the University of South Florida, GO BULLS! She originally studied accounting but quickly realized she missed the creativity of other majors. She saw an opportunity to merge both her creative and analytical attributes in the marketing realm.
During college, not only did she work at a small boutique where she helped grow their marketing presence but she also started her career at Bealls Corporation, a large retail chain in Florida. Shannon worked as her buyer’s right-hand working directly with vendors, marketing, advertising, and reporting. With her past experience, she fit PERFECTLY here at BSE. Shannon’s favorite part of her job is that she has the ability to work with clients on a daily basis. She loves to see the growth happening with our clients’ businesses and how our marketing efforts are assisting overall.
Outside of work, Shannon is an avid baker. She can make a mean batch of cookies and watch out around the holidays when she breaks out the gingerbread! Although she loves a good ole’ 90s sitcom, like Friends, Shannon is more of a movie buff. Her favorite movie is Roman Holiday, being that her idol is Audrey Hepburn. Three things on Shannon’s bucket list are to attend the World Series where hopefully the Toronto Blue Jays are playing, learn how to ski even though she has NEVER seen snow, and travel to as many countries as possible!
Google Ads Video • Google Ads Mobile • Google Ads Fundamentals • Google Ads Display • Google Analytics • Google Ads Search • Programmatic Digital Certification
Holly is an Annapolis, Maryland native who knew she would always end up somewhere down south. This is why it was no surprise when she moved to Tampa in 2018 to obtain her Bachelor’s Degree at The University of Tampa. She graduated magna cum laude in 2020 with a Bachelor of Arts in Communications. She first got started in the Digital Marketing world while she was attending college during an internship for Giant Food back home in Maryland and knew the marketing world was for her! Upon graduation, Holly accepted a position at a marketing agency in Maderia Beach, FL where she refined her digital marketing skills and later transitioned into a new job role here at BSE!
Holly wears many hats at BSE as a Social Media & Content Strategist. From helping brainstorm and execute creative ideas across social platforms, to diving into the behind-the-scenes analytics for her clients, she dabbles in it all. Her favorite thing about her job is bringing her client’s goals and ideas to life. She truly believes that what we do here at BSE makes a great impact on all of our clients’ lives and businesses.
Outside of her job, Holly keeps quite busy with her puppy Ranger, a charcoal lab! She also LOVES spending time out on the water, whether that’s a day at the beach or out on the boat with her boyfriend Jason, friends, and family. She is also a true crime junkie and loves true crime podcasts and documentaries! Three things she would like to cross off her bucket list are going horseback riding in Montana (P.S. she also loves Yellowstone), Skydiving, and visiting Aspen, CO.
Google Analytics For Beginners • Advanced Google Analytics • Youtube Content Ownership • Youtube Asset Monetization • Google Ad Display Certification • Google Ad Search Certification • Google Ads Video Certification • Google Analytics Individual Qualification • Community Management Specialist • Social Media Specialist • Email Marketing Specialist • Analytics & Data Specialist • Content Marketing Specialist
Christine is our Media Guru here at Brand Story Experts. She attended West Virginia University where she earned her BA in Mass Media and MA in Media Research. She started her career working in the Marketing and Media industry.
Christine was born in Michigan, raised in West Virginia and has lived in Baltimore and Atlanta where she has worked for in-house retailers and agencies. Her favorite part of her job is that she never does the same thing every day. One day she is booking a media campaign and the next analyzing sales for the same client.
Outside of work, she is an avid cyclist, a voracious reader, and a (sometimes) joyous gardener. Her favorite movie series are Harry Potter and Back to the Future. Three things she wants to check off her bucket list is traveling to Hawaii, Australia and someplace fun with her girlfriends, like NYC. If Christine could have one superpower it would be flying, to her, it would be so freeing!
Simpli.fi Initial Sales Training • Simpli.fi Advanced Sales Training
Andres is a Graphic Designer here at Brand Story Experts. Andres was born in Bogota, Colombia but moved to Tampa, FL over 18 years ago. He has a Bachelor’s Degree in Graphic Design & Fine Arts from the International Academy of Design and Technology, which was later renamed Sanford Brown College.
Andres started his career in Tampa working for a company called MarkMaster Inc., where he did design work for corporations like Bank of America, Universal Studios, Disney, and the University of South Florida. Later he transitioned to another role in Clearwater where he furthered his career and honed his skills in graphic design. This eventually led him to a position in Bradenton, FL with Bealls Corporate and later a job right here at Brand Story Experts. His favorite aspect of his job is being creative and coming up with new designs and ideas that make him feel good, knowing that all those things matter to a lot of people.
Outside of his job, he loves to spend time with his son, his girlfriend, and his family. One of his favorite activities is going to theme parks, water parks, out to eat, and to car shows.. Andres’ biggest passion is cars, and so is his son’s. He loves going on rides in his Stinger GT1 in his free time. Andres’ bucket list includes going to Thailand, Europe, and skydiving.
Greg’s middle name, Tepas, of Romanian descent, can be traced back to Vlad Tepes, aka Vlad the Impaler aka Vlad Dracula. Also, Greg’s parents had to smooth down his canine teeth when he was younger because they were too fang-like. So what does all that mean? That he won’t sleep until your campaigns are over-delivering? That he will negotiate on your behalf until the other party has given their soul in the deal? Or that whatever he is working on, he will “kill it?”
Or maybe it is just a coincidence…
Either way, Greg’s experience, while not an eternity, is vast. He is originally from Buffalo, NY, and went to school at SUNY Geneseo with a Bachelor of Science in Management with a concentration in Marketing. He worked in a variety of jobs during high school and throughout college ranging from a cook in a Greek Restaurant to an inventory coordinator at a Cheerleading clothing distributor. In his Marketing & Advertising career, he has worked in a variety of internal marketing groups and agencies with clients such as Hearst Publishing, McDonald’s, Transitions Optical, YMCA, Beers of the World, Melitta Coffee, St Pete / Clearwater, and Tampa CVBs, Tampa Bay Lightning, USF Bulls, Monster Energy AMA Supercross, Monster Jam, Marvel and Disney.
In addition to spending time with his family including his two daughters, Greg enjoys playing and watching sports, listening to his record collection, and seeing live music. He has been to over 170 concerts and counting ranging in all varieties of music. Despite his ancestors’ roots, staying active in the Florida sunshine keeps him from being pale.
The BSE Headquarters is more than a building, it is a place where teamwork, sharing and full-scale celebration happen. The good news is that we are lucky enough to do all this in BEAUTIFUL Bradenton, Florida. Our downtown digs provide the perfect setting for collaboration and creativity. Plus, if you want to enjoy the amazing benefits of living in the sunshine state – all you have to do is step outside.
Yes, it is pretty amazing that we get to do work that we love, in a community we love. From watching our client, Pittsburgh Pirates play a Spring Training game, to running along the Riverwalk with the BSE Runners Club our team enjoys and appreciates that we are lucky enough to work in the BEAUTIFUL city of Bradenton.
WORK WITH US
Whether you are a potential team member or client, working with our BSE Team is an opportunity to be a part of something special.