SAMANTHA is the CFO and Marketing Mastermind here are Brand Story Experts. Born and raised on Long Island, NY, Samantha will always consider that home. Before moving to Sarasota, she lived in Daytona & Orlando for several years each. When starting her education, Samantha had an emphasis in business and accounting but soon figured crunching numbers all day was not for her, she missed human interaction. Samantha graduated from Florida State College and has spent the last decade in extensive master training in the fields of Leadership, Marketing, Digital Marketing, SEO, and Sales Development.

Samantha has a strong background in accounting, strategic planning, and media buying. Out of college, she worked for an accounting firm in NY. Once she moved to Florida she worked for Publix Supermarkets in their corporate office assisting the Southwest Region with Daily Operations. She went on to a career with Clear Channel Radio (now iHeartMedia) where she worked with both local clients as well as National Sales. She was recognized as a top Integrated Marketing Specialist during her time there. Samantha loves being a part of our clients’ success. To her, this is not just a job, it’s her life. The best part of her job is when our clients start to see the results of the plan. It’s rewarding for her to see that the foundation we are building together is contributing to their successes.

Outside of work, Samantha loves to cook. She absolutely loves to try out new recipes using only the freshest of ingredients! When it comes to TV, Samantha considers herself a Netflix junkie. Shows like Mad Men, Bloodline, Black List, House of Cards, Breaking Bad, and Better Call Saul are just some of her favorites. Three things Samantha wants to check off her bucket list are going to Hawaii, traveling to Italy, and running a bed and breakfast when she retires. If she could choose one superpower it would be to fly.


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